Photo by Jonathan Yu. Words by Anthony Guerra
Shoes, sneakers, kicks, or whatever you call it, we all wear them and they are quintessential to any look. I don’t care if you’re swagged out in Supreme and Bape or classing it up in a 3-piece suit by Mr. Klein; we all need some good shoes. If you’re reading this right now, chances are you probably don’t roll up to car meets in a sport coat and tie, so you’ll probably need some kicks appropriate for a more casual look. Cars x Hype is here to help, today we bring you a feature on premier LA shoe boutique, RIF Los Angeles.
RIF LA is located in the heart of Little Tokyo, and is without a doubt worth a visit if you are in SoCal. With a huge selection of rare and popular shoes, you are sure to find exactly what you need. However even if you’re not sure what you’re looking for, their extremely knowledgeable and helpful staff will assist you in your shoe purchasing experience.
Still not sure what RIF has to offer? Just keep reading the post and see what you’re missing out on. oh and try and keep the drool away from your keyboard you’ll see what I mean in a sec.
When you first walk in it can be a little overwhelming at first. Just look at all these amazing shoes, RIF definitely has what you need.
Shoe Rack City!
Shoes for DAYS
Its pretty much a sneakerhead’s dream.
I’m sure by now you’ve seen some shoes you like, but nevertheless, we’re gonna show you some kicks that’ll really get you going.
Nike Dunk Hi Galaxy, you know you want one.
The classic Air Force 1 low, an absolute favorite of mine, RIF has a great selection of them.
Now THESE are hard to get, they’re the Wu Tang and Deftones dunks. They were only given to friends and family of those artist. These dunks are uber rare and worth a pretty penny.
Some OG’s right here
RIF . LA
“Always Pushing Weight | Quality Products Quality Service”
Nike Air Trainer SB “bamboo” plastic wrapped to preserve quality and protect it.
These are dope, the Nike “California” Dunk.
If its behind glass you know these are the rare ones.
IF you think your SB’s are expensive, check these out….
Yup, that’s right $3,500 for a pair of Dunk SB “Paris”. On another level right here.
Nike Dunk lo Undefeated “splatter”
Nike KD “nerfs”
Nike Hyperdunk “Blake Griffin”
White Cement III’s, I love these. I swear I need a pair of these ASAP.
Fun Fact: V’s were inspired by WWII Mustang fighter planes.
This little Jordan reunion wouldn’t be complete without a pair of AJ 1’s right
Don’t worry, there’s never a shortage of Jordans at RIF
High class: Aston Martin x Kobe
Nike SB Dunk hi “Twin Peaks” inspired by an early ’90s TV series called Twin Peaks.
Nike Alpha Force II “Mita”
Good luck getting these at other places Nike SB Trainer “Supreme” samples
Fun Fact: it these “California” dunks are extremely rare, and its rumored that only 444 pairs were made.
You already know….Air Yeezys!
There are even MORE shoes in the back.
They’ve also got some apparel for sale.
Keeping your toddler in J’s reflects good parenting.
Air Max’s, I need a pair of these too.
Air Max 95’s
Jordan “Aqua” 8’s
“Eggplant” Foamposites anyone?
Find anything you like yet?
Some dope display cases.
A window display to tempt all the passer-by’s.
If you’re walking in DTLA and you happen to see this store window, you know you’re in the right place.
Guys on left: “I can decide man, RIF has too many good shoes”
Guy on right: “Oh yeah, I’m just at RIF, you gotta get down here”
On to the people in charge
This gentleman here is Manny Flores. He’s RIF’s store manager, not only is he the youngest in the team but one of the hardest working. If there’s anything you need, he is super friendly and very helpful
This is Ed Mateo, the co-owner of RIF. Owning a store is no walk in the park, Ed is constantly working on new things….possibly a new store in the future…we’ll keep you guys posted.
Our good friend Ian Alcalde, holding up the exclusive 14k RIF x FourTwoFour pin. This pin is very versatile and will look good on most anything, sneakers, hats shirts, jackets, whatever needs a touch of gold
Big shout out to all these guys for letting us feature RIF LA and hopefully we’ll be back soon! Be sure to follow them on Instagram: @RIFLOSANGELES @manwell334a @ianbreezy
Connect with RIF Los Angeles:
Official website: RIF.LA
Other Website: www.riflosangeles.com
RIF Blog: www.rif-la.blogspot.com
334-A East 2nd Street (In-between Central and San Pedro in Little Tokyo),
Los Angeles, CA 90012
Email Click here
BUSINESS HOURS 12pm-7pm Daily